22 Mobile Marketing Statistics You Should Know

22 Mobile Marketing Statistics You Should Know

The State of the Mobile Union

1) 1.08 of the world’s 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft Tag) Tweet This Stat!

2) Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag) Tweet This Stat!

3) Apple and Android represent more than 75% of the smartphone market. (Source: comScore) Tweet This Stat!

4) Mobile phone owners use 866.7B megabytes of data per month, up from 388B in 2010. (Source: CTIA) Tweet This Stat!

Mobile Optimization

5) 99% of smartphone owners use their mobile browser at least once per day for an average of 7.5 minutes. (Source: Analysis Mason) Tweet This Stat!

6) 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: Gomez) Tweet This Stat!

7) 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: Gomez) Tweet This Stat!

8) 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Source: Gomez) Tweet This Stat!

9) Mobile-optimized sites get an average of 19 page visits, vs 12 page visits for unoptimized sites. (Source: IAB) Tweet This Stat!

Mobile Search

10) 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010. (Source: Pingdom) Tweet This Stat!

11) One half of all local searches are performed on mobile devices. (Source: Microsoft Tag) Tweet This Stat!

12) Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. (Source: ThinkNear) Tweet This Stat!

Mobile Social Media
13) 91% of mobile internet access is for social activities, versus just 79% on desktops. (Source: Microsoft Tag) Tweet This Stat!

14) Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile. (Source: Microsoft Tag) Tweet This Stat!

15) QR code scans increased 300% in 2011 compared to 2010. (Source: ScanLife) Tweet This Stat!

Mobile Email Marketing

16) If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email. (Source: Return Path) Tweet This Stat!

17) 74% of smartphone owners use their devices to check their email. (Source: Gartner) Tweet This Stat!

18) The entertainment, finance, publishing, and social networking industries see above average mobile email views compared to other industries. (Source: Return Path) Tweet This Stat!

19) 27% of emails were opened on a mobile device during the second half of 2011, up from 20% during the first half of 2011. (Source: Knotice) Tweet This Stat!

20) From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively. (Source: Return Path) Tweet This Stat!

21) iPad users are loving it for email — there’s been a 73% increase in opens on those skinny little things. (Source: Return Path) Tweet This Stat!

22) Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Source: Marketing Technology Blog) Tweet This Stat!

How are you planning on starting or expanding your mobile strategy in 2013?